Retitle underperforming posts once per year — often it is all they needed. A shame-free deprecation policy lets the archive age gracefully.
Refreshing screenshots on evergreen posts is one of the cheapest wins available. We treat this as an internal note more than a manifesto.
Nothing prescriptive here — just a small observation from our archive hygiene log for entry 080. If it lands, keep it; if not, discard without ceremony.